Harry Green- Director at Oceanside Logistics

"To stay relevant in the everchanging logistics landscape, businesses should embrace digital transformation by investing in advanced tools and training to boost operational efficiency. Building strong partnerships across the supply chain fosters collaboration, leading to more integrated and resilient operations." Today we are publishing an interview with Harry Green, Director at Oceanside Logistics Limited, Globalia member in Southampton, UK. In this interview, he talks about the logistics industry's transformation driven by technology and sustainability. He emphasizes the importance of adopting innovations like AI , blockchain , and eco-friendly practices to stay competitive and meet regulations and highlights the need for digital transformation to improve efficiency and adaptability.

Q: What innovations or trends in logistics and freight do you find most exciting right now?

A. The logistics industry is undergoing a significant transformation, driven by advancements in technology and a growing emphasis on sustainability. Artificial Intelligence (AI) is having a massive impact, especially in supply chain management, with predictive analytics and automation improving both efficiency and decision-making. Blockchain technology is also gaining traction, providing better transparency and security, improving traceability, and reducing fraud within supply chains. At the same time, sustainability is increasingly important, and eco-friendly logistics solutions are becoming essential. These innovations are not only helping businesses become more efficient but also ensuring they meet stringent environmental regulations and align with consumer expectations for sustainability.

Q. What challenges do you foresee for the logistics industry in the next few years?

A. The shipping industry faces several challenges that require strategic adaptation. Geopolitical tensions and natural disasters threaten global trade routes, highlighting the need for more resilient supply chains. At the same time, integrating new technologies demands substantial investment and training, posing difficulties for many companies. Additionally, achieving compliance with increasing environmental standards while maintaining profitability adds another layer of complexity, pushing businesses to balance sustainability with operational efficiency.

"Small business can thrive by focusing on niche solutions and embrace new technologies, to get a competitive edge. Additionally, engaging in collaborative platforms like Globalia Logistics Network can enhance visibility and foster valuable partnerships, opening doors to growth and innovation in the industry."

Q. How can companies in the logistics sector better adapt to these changes?

A. Businesses should embrace digital transformation by investing in advanced tools and training to boost operational efficiency. Building strong partnerships across the supply chain fosters collaboration, leading to more integrated and resilient operations. Prioritizing sustainability through green logistics practices not only ensures compliance with environmental standards but also enhances brand reputation, positioning companies as forward-thinking and responsible industry leaders. Q. How is your company dealing with the current challenges in the industry? A. At Oceanside Logistics, we are tackling the industry's challenges by embracing a proactive approach to innovation and sustainability. We’ve invested in advanced technology to enhance operational efficiency, streamline processes, and ensure better decision-making through AI and automation. We also focus on building resilient supply chains by diversifying our network and establishing strong partnerships with other key players. Sustainability is a top priority, so we are adopting eco-friendly logistics practices that meet regulatory standards and align with our customers' growing expectations for responsible business practices. These strategies help us stay ahead of the curve in a rapidly evolving industry.

Q. What advice would you give to businesses looking to embrace innovation in freight and logistics?

A. When embracing innovation, businesses should start small by piloting new technologies on a limited scale to minimize risks and gather insights before full implementation. Understanding customer needs is crucial, as tailoring innovations to address specific challenges ensures relevance and impact. Additionally, engaging with external experts can provide valuable guidance in navigating complex technological landscapes, helping organizations make informed decisions and optimize their innovation strategies.

Q. What opportunities do you see for startups or smaller businesses in the freight industry?

A. Startups and smaller businesses in logistics have unique opportunities to thrive by focusing on niche solutions that address specific industry pain points. Their agility allows them to adapt quickly to market changes and embrace new technologies, giving them a competitive edge. Additionally, engaging in collaborative platforms like Globalia Logistics Network can enhance visibility and foster valuable partnerships, opening doors to growth and innovation in the industry.